Elody
Elody specializes in selling engagement and wedding rings. A key pillar of marketing is competitions, for which I prepared dozens of creatives with precisely optimized hooks every month. We continuously analyzed their performance and adjusted the advertising strategy based on the data. The thematic line remained consistent, but we systematically tested new formats to maintain maximum relevance in the algorithm. For each creative, we created 10-20 variants of the opening sequence of the video (hooks), which we subjected to A/B testing. From the results, we drew conclusions and optimized both creatives and hooks for the next period to maximize campaign profitability.
Short videos
Engagement ring competition
Meta acquisition ads for Elody, a competition-driven brand. Each month, I created dozens of performance-based creatives, continuously testing hooks and refining the Reels strategy.
Beauty & Lifestyle
·
Elody
Engagement ring competition
Meta acquisition ads for Elody, a competition-driven brand. Each month, I created dozens of performance-based creatives, continuously testing hooks and refining the Reels strategy.
Beauty & Lifestyle
·
Elody
Engagement ring competition
Meta acquisition ads for Elody, a competition-driven brand. Each month, I created dozens of performance-based creatives, continuously testing hooks and refining the Reels strategy.
Beauty & Lifestyle
·
Elody
Competition for wedding rings
Meta acquisition ads for Elody, a competition-driven brand. Each month, I created dozens of performance-based creatives, continuously testing hooks and refining the Reels strategy.
Beauty & Lifestyle
·
Elody
Engagement ring competition
Meta acquisition ads for Elody, a competition-driven brand. Each month, I created dozens of performance-based creatives, continuously testing hooks and refining the Reels strategy.
Beauty & Lifestyle
·
Elody
Engagement ring competition
Meta acquisition ads for Elody, a competition-driven brand. Each month, I created dozens of performance-based creatives, continuously testing hooks and refining the Reels strategy.
Beauty & Lifestyle
·
Elody
