Spark Couple App

“A two-minute daily ritual for couples — a simple way to say, ‘I’m thinking of you,’ instead of scrolling.”

For the couples app Spark, later rebranded as I Choose You, I create organic video content for TikTok, Instagram Reels, and YouTube Shorts. The app was built from scratch by my husband. The project primarily targets the US market, which is why I adapt the language, formats, and distribution strategy.

I structure the videos to feel like a natural part of the feed rather than a traditional ad. I fit the app into relationship topics, stories, and discussion formats that encourage comments, shares, and conversions.

For the Czech audience, the most effective approach has been what is called rage-bait content – controversial relationship topics where I naturally integrate the product. My Czech TikTok reaches an average of 700,000 views per month thanks to this strategy.

Results:

2.5 million+ organic views during the first month
Thousands of app downloads
700,000 average monthly views on Czech TikTok (analytics below)
4 million views in the last 4 months

*views are as of January 8, 2026

Short videos

I Choose You: Bare minimum

Organic rage-bait ad for I Choose You, published on the Kryštofína Dýňová TikTok account and naturally integrated into relationship content. More in the I Choose You tab. Views: 223k

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I Choose You

I Choose You: Everyday Sentences in a Relationship

Rage-bait organic ad for the I Choose You app. I publish the videos on TikTok under the Kryštofína Dýňová account, naturally linking the app with controversial relationship topics within them. More about the project in the I Choose You tab. Views: 135.9k

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I Choose You

I Choose You: Things Women Love About Men

Rage-bait organic advertisement for the I Choose You app. I publish videos on TikTok under the account Kryštofína Dýňová, naturally connecting the app with controversial relationship topics. More about the project in the I Choose You tab. Views: 227k

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I Choose You

I Choose You: Things Men Like About Women

Rage-bait organic ad for the I Choose You app. I publish the videos on TikTok under the account Kryštofína Dýňová, naturally connecting the app with controversial relationship topics. More about the project in the I Choose You tab. Views: 179k

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I Choose You

I Choose You: Rating Compliments

Organic rage-bait ad for I Choose You, published on the Kryštofína Dýňová TikTok account and naturally integrated into relationship content. More in the I Choose You tab. Views: 292.9k

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I Choose You

Spark CZ

Views: 321,739 The first ever video on Spark (more about the project in the Spark Couple App tab). I shared it on my personal Instagram and this one video brought us over 1000 Czech users.

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Spark Couple App