Since December 2025, I have been creating social media content for Natural Write – an app that rewrites AI texts so they can pass any AI detector. I create short videos for TikTok, Instagram Reels and YouTube Shorts, and we mainly target American students. The whole concept is built on the videos looking like completely normal organic content. What works best are before-and-after videos where I show a text that detectors flag as 100% AI, run it through Natural Write, and suddenly it is 0% AI. People enjoy that aha moment. In the first month, I gathered over 428,000 organic views and brought in hundreds of paying customers.

In spring 2026, we jointly created a new talking-head video format based on a fictional story of a student, which gradually unfolds across individual episodes. The format proved to be so successful that we have been continuing with it for more than half a year. Every day I publish a new continuation of the story, in which I naturally integrate the presentation of the Natural Write software. Over the course of our cooperation, I have generated over 3 million views through organic content, which led to thousands of purchases.