Spark Couple App

"Spark is a daily ritual for couples — 2 minutes instead of scrolling that say: I'm thinking of you."

For Spark, an app for couples, which was built from the ground up by my husband (cool guy, right!), I create regular organic video content aimed at the American market. In practice, this means working on a separate device, using an American VPN, and having a well-thought-out strategy so that the videos primarily reach people in the USA.

What I do:

I create short videos for TikTok, Instagram Reels, and YouTube Shorts. However, these are not classic ads – quite the opposite. I make content that at first glance seems natural and unobtrusive. Many people learn about the app only from the comments under the video, which is why they are much more inclined to look it up and download it themselves. They don't feel like something is being 'pushed' at them; rather, they feel like they stumbled upon it themselves. At the same time, I stick to a clearly defined goal. Spark is a daily ritual. 2 minutes instead of scrolling. It asks questions you would never think to ask. It is a tool that says, 'I am here and I am thinking of you.'

Current metrics:

During the first month (December 2025), I managed to organically gain over 2.5 million views and hundreds of app downloads.

*views are as of January 8, 2026

Short videos

Spark CZ

Views: 321,739 The first ever video on Spark (more about the project in the Spark Couple App tab). I shared it on my personal Instagram and this one video brought us over 1000 Czech users.

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Spark Couple App