LOBEY Laboratories

My collaboration with LOBEY lasted a year and a half. For the brand, I took product photos, created promotional videos, managed social media, and provided marketing consultations.

For over a year, I managed the YouTube channel. The goal was to raise brand awareness, grow the audience, provide customers with valuable educational content in the skincare area, and generate revenue. Before launching the channel, I conducted a thorough audit that considered the brand's needs, target audience analysis in the Czech YouTube scene, current trends, SEO, and keywords. Based on these findings, I created a long-term content strategy. Throughout the collaboration, I became the face of the channel, regularly created most of the content, and actively built a relationship with the community that quickly grew. The result was successful growth and a significant strengthening of the brand's position on this platform.

My collaboration with LOBEY lasted a year and a half. For the brand, I took product photos, created promotional videos, managed social media, and provided marketing consultations.

For over a year, I managed the YouTube channel. The goal was to raise brand awareness, grow the audience, provide customers with valuable educational content in the skincare area, and generate revenue. Before launching the channel, I conducted a thorough audit that considered the brand's needs, target audience analysis in the Czech YouTube scene, current trends, SEO, and keywords. Based on these findings, I created a long-term content strategy. Throughout the collaboration, I became the face of the channel, regularly created most of the content, and actively built a relationship with the community that quickly grew. The result was successful growth and a significant strengthening of the brand's position on this platform.

Short videos

Hiring a video creator

A recruitment video for Lobey designed to attract candidates and showcase the required skills, workflow, and visual standards. I handled the concept, filming, and post-production.

Services & B2B

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Lobey

Women and the first menstruation – an interview in the streets

An organic video for LOBEY’s Intimate Hygiene campaign, combining education with product promotion for a younger audience. The video reached over 226,000 views on YouTube.

Beauty & Lifestyle

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Lobey

Double cleansing is important

Acquisition reel for Lobey as part of the Two-Phase Cleansing campaign. In this campaign, we focused on the risks of improper cleansing and, of course, it was about maximizing sales of the product combo Facial Cleansing Foam & Cleansing Milk.

Beauty & Lifestyle

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Lobey

Dry shampoo

An organic YouTube short video intended to warn about the misuse of improper hair cosmetics. This video has over 118,000 views on YouTube.

Beauty & Lifestyle

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Lobey

Skincare that destroys the skin

An organic YouTube short video that aims to warn against the overuse of combinations of potent active ingredients in cosmetics. This video has reached over 480,000 views on YT.

Beauty & Lifestyle

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Lobey

LOBEY: Gentle intimate foam

A playful ad for LOBEY Gentle Intimate Foam, using grapefruit as a visual metaphor. The video highlights its natural formula and ability to soothe discomfort and support intimate comfort.

Beauty & Lifestyle

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Lobey

Photos

Pore minimizing serum spread

Beauty & Lifestyle

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Lobey

Pore minimizing serum

Beauty & Lifestyle

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Lobey

Greens texture

Beauty & Lifestyle

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Lobey

Beauty pills

Beauty & Lifestyle

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Lobey

NAD+ pills

Beauty & Lifestyle

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Lobey

NAD+

Beauty & Lifestyle

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Lobey

Period pills

Beauty & Lifestyle

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Lobey

NAD Collagen

Beauty & Lifestyle

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Lobey

Hydrating facial gel cream

Beauty & Lifestyle

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Lobey

Brightening skin gel cream

Beauty & Lifestyle

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Lobey

Essential combo

Beauty & Lifestyle

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Lobey

Essential Series

Beauty & Lifestyle

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Lobey

Mattifying Cream

Beauty & Lifestyle

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Lobey

Mattifying cream

Beauty & Lifestyle

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Lobey

Gentle intimate foam

Beauty & Lifestyle

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Lobey

Daily protective cream

Beauty & Lifestyle

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Lobey

Cleansing milk and Washing foam

Beauty & Lifestyle

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Lobey

Eye serum

Beauty & Lifestyle

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Lobey

Hair turban

Beauty & Lifestyle

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Lobey

Night cream

Beauty & Lifestyle

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Lobey

Long video

Learn GUA SHA massage and brighten your skin in 10 minutes

LOBEY introduced a new product, and my task was to create a video that would not only educate but also convert views into sales. Built on SEO keywords, it brought thousands of organic views, and thanks to UTM, we demonstrated dozens of direct sales.

Beauty & Lifestyle

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Lobey

Vaginal discharge: Why we have it, the colors of the discharge, when it signifies a problem?

SEO analysis identified intimate hygiene as an opportunity to reach a new audience. I created a comprehensive video about vaginal discharge that attracted new customers to LOBEY Gentle Intimate Foam.

Beauty & Lifestyle

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Lobey

Hair care with a massage brush

LOBEY introduced a new product, and my task was to create a video that would not only educate but also convert views into sales. Built on SEO keywords, it brought thousands of organic views, and thanks to UTM, we demonstrated dozens of direct sales.

Beauty & Lifestyle

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Lobey

Complete guide to acne: Types, acne treatment, my experiences

An authentic video about my acne journey created in collaboration with LOBEY. By using SEO keywords and search-volume data, I grew the channel from zero to over 6,000 subscribers in 18 months.

Beauty & Lifestyle

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Lobey

Seborrhea in the hair, or just ordinary dandruff?

LOBEY acts as an authority on the issue of seborrhea in hair. Not only as an expert but also as an aid through hair cosmetic products. The video aimed to educate and highlight possible solutions to this problem.

Beauty & Lifestyle

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Lobey

LOBEY Morning skincare routine

In 18 months, I built a YouTube channel from scratch to over 6,000 subscribers. I created videos that educated about the products, increased brand awareness, and also strengthened the relationship with the community.

Beauty & Lifestyle

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Lobey

Overview of the number of subscribers (as of the last day of our collaboration with LOBEY) and the source based on which the viewers subscribed to the channel.

Performance metrics of one of the most successful shorts. We primarily monitored average percentage viewed and impressions click-through rate.

Are you interested in my work?
Let's schedule a short, no-obligation call.

Aneta Sobotková

+420 730 975 844

sobotkaneta@gmail.com

Are you interested in my work?
Let's schedule a short, no-obligation call.

Aneta Sobotková

+420 730 975 844

sobotkaneta@gmail.com